Save Wetlands Campaign

Campaign Toolkit

India’s 15.98 million hectares of wetlands, roughly equaling 4.8% of its geographical area form the core of the society’s ecological as well as economic security. To sustainably manage and conserve this vast landscape, a ‘whole of government’ and a ‘whole of society’ approaches are the need of the hour, keeping the local communities at the forefront.

To take this idea forward, Hon’ble Union Minister Shri Bhupender Yadav launched the year-wide ‘Save Wetlands Campaign’ on 4th February 2023 during the celebration of World Wetland Day.

Aligning with the LiFE Mission, the objective of this campaign is to create mass awareness about the importance of wetland conservation and management while actively involving local communities in the integrated management and monitoring of wetlands and getting community-based organizations, businesses, line departments, and knowledge partners to join hands to save the degrading wetlands. Click on the poster on the right for more information about the campaign.

Some of the key outcomes of the campaign:

  • Wetlands’ health is assessed and reported in the form of standardized health cards for 5,000 wetlands and ground-truthing of 50,000 wetlands completed and uploaded in the Wetlands of India portal after due vetting processes.
  • Interventions aligned with LiFE Mission are implemented in 1000 wetlands (through a network of school and college students, Panchayati Raj Institutions, Urban Local Bodies and grass root civil society organizations (CSO))
  • At least 20,000 Wetland Mitras enrolled and connected through a digital network and l million citizens sensitized on wetland conservation